A Big Clean Industry announcement

A Big Clean Industry announcement!!

Attention all carpet cleaners. The Big Clean has an important announcement Carpet Cleaning is Dead!!

Well maybe that’s a little over dramatic but it is true that the carpet cleaning market is declining. There are two main factors influencing this downturn:

1. The dramatic rise in the number of carpet cleaning firms.

2. The aesthetic trend towards hardwood and laminate flooring.

With this in mind bigger, better, faster, more powerful carpet cleaning machines are little help. What you need instead is to find yourself a niche in the carpet cleaning industry that you can make your own and therefore ensure a continued or, better still, expanded supply of work.

The problem that many carpet cleaners will face in a financial downturn is that for a long time carpet cleaning has been a very stable, highly profitable industry. In other words carpet cleaners have got used to having it their way with plenty of work and good pay checks. This doesn’t sound like a problem but it can make some companies complacent and reluctant to change, so when the amount and value of the work decreases they are left unsure of how to overcome these new financial obstacles. Well, there are several ways to overcome this but perhaps the most secure, and in many ways the easiest is to find a niche.

Traditionally, finding a niche has involved aiming for a particular sector of the carpet cleaning industry such as providing a service that goes above and beyond the standards that every other company has. This allows you to target the upper end of the market and charge a little more for the service you offer and get the kind of clients who are affluent enough to have their carpets cleaned regularly. The other main alternative, although there are several ways to go, is to be the cheapest and try and work on the basis of doing a very high volume of jobs. (For more information on niche marketing give us a call and ask about our marketing material specifically aimed at carpet cleaners)

Now both of these methodologies have worked well in the past but even these mainstays are suffering in the current climate. The increase in the number of carpet cleaners means that prices are at record lows already and many clients at the wealthier end of the market are installing expensive hardwood floors.

However, panic not as The Big Clean has the solution!! Although hardwood and laminate floors are robbing carpet cleaners of the raw materials they need to run a viable and successful business they are giving something back – Area Rugs! If you think about all the rooms in a house that have hardwood floors almost all of them, with perhaps the exception of the kitchen and bathroom will have rugs. This means there may 10 -20 rugs in a house that are going to see just as much traffic as the carpets that they have replaced. Indeed, many will be in the most travelled parts of a room and have lights colours so they will need cleaning even more regularly than a carpet.

Traditionally many carpet cleaners have avoided rug cleaning as they believed there to be little profit in it and thought it could be very fussy work identifying the type of rug, the material, the tying method, the types of dye used etc. However, this is no longer the case. With the incredibly cheap prices that carpets are being cleaned for you can now charge more to clean a rug than a carpet. Furthermore, you can clean rugs back at base which means less time on site which will reduce your overheads. If you have a suitable premises you can even have clients bring rugs to you which means no more site visits to quote and no more travelling to jobs resulting in much lower fuel bills which is something we would all like! We are not suggesting that you quit carpet cleaning all together but what we do suggest is that you diversify; the more feathers in your cap the better, and if you establish yourself as the primo rug cleaner in your area then the money will flood in!

To aid you in a potential move into rug cleaning or even to give you a taste of the possibilities this exciting industry has to offer The Big Clean has an entire package of products and courses to whet your appetite. We regularly run both introductory carpet cleaning courses and full workshops depending on your needs and level of existing expertise.

On the 26^th of February we are holding an introduction to advanced rug cleaning which is being tutored by two of the true masters of the rug cleaning industry. Coming all the way from Dallas Texas are Ellen Amirkhan and Aaron Groseclose who have over 100 years of rug cleaning expertise running through their veins. We cannot stress enough just how expert this pair of tutors are and how lucky we are to have them teaching for us.

To this date, Ellen and Aaron have instructed over 2,400 students around the world since creating the Oriental Rug Cleaning Institute in 1992. Now, in conjunction with your one stop cleaning supplies retailer and training guru The Big Clean, Ellen and Aaron offer you this introduction to the secrets of the master rug cleaners.

With this one off introduction to the Master Rug Cleaning Schools program you will have the chance to gain many months worth of training and many years worth of technical experience in just one day. Whether you consider yourself a beginner or an experienced operator, you’ll feel like a Master after participating in our program.

Then if you like what you learn we will be running 2 three day intensive workshops later in the year with very limited numbers to enable you to really squeeze every last drop of knowledge from your expert instructors.

However, as vital as knowledge is, it’s nothing without the right tools.

But don’t worry! The Big Clean can supply you with some of the most advanced rug cleaning equipment on the market today. We have techniques and technologies from all over the world that no one else in the UK has. For example, our brand new submersion pits which have just come in straight from the US. We are constantly sourcing new techniques and equipment; indeed we discovered our submersion pits at the 2009 Connections Cleaning Trade Show in Las Vegas. Not to mention our centrifuges

We hope you have found this announcement from The Big Clean informative and truly believe that this is a new and expanding market that is well worth considering. If you would like to discuss anything that has been mentioned in this article or would like more information on any of the courses or equipment that have been detailed above please do not hesitate to contact us.

We look forward to hearing from you The Big Clean. 0208 393 4778

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